May 28, 2012

New US Hasselblad Bron Inc.: Bron Imaging Group and Hasselblad USA agreement to merge American Operations

Hasselblad USA Inc. (, the U.S. distributor of Hasselblad professional camera systems and Bron Imaging Group Inc., (, distributor of professional photographic equipment (Broncolor, Kobold, Visatec) recently announced  (April 24, 2012) an agreement through which the two companies will merge their operations in the U.S., effective immediately, creating a combined company known as Hasselblad Bron Inc. The new Hasselblad Bron Inc. will relocate to a single facility during the summer of 2012.

The combined company will leverage the strengths of two of the professional photo industry’s leading distributors, and allow the sales, marketing and customer support divisions to provide higher levels of service. The transaction will combine Hasselblad USA and Bron Imaging’s distribution channels and sales forces. Additionally, customer support, repair operations, marketing and administration will be combined into a single operation. The partnership is an expansion of an existing two-year marketing relationship between the companies, through which the companies worked closely together to develop their brands in the professional photography market.

Under terms of the merger, Hasselblad Bron Inc., will be a single entity providing support for all of the brands of the combined company. Michael Hejtmanek, current President of Bron Imaging Group, will lead the new company as President and CEO of Hasselblad Bron, Inc. "Our goal is to provide photographers with the world’s best cameras, lighting and other photography gear,” said Hejtmanek. “Joining forces to create Hasselblad Bron Inc. allows us to create a larger customer service organization to accomplish our mission of providing an exceptional level of products and support for our highly valued customers.”

The merger will only impact the two American organizations of Bron Imaging Group U.S. and Hasselblad USA, Inc. Hasselblad AB (Sweden), Bron Elektronik AG (Switzerland) and other related suppliers will remain independent companies.

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