September 8, 2010

Frieze Art Fair 2010 Programme

Frieze Art Fair 2010  
Regent's Park, London
14 - 17 October 2010

Frieze Art Fair is one of the world’s most influential contemporary art fairs and every year brings an international focus to the dynamic contemporary art scene in London. Sponsored by Deutsche Bank for the seventh consecutive year, Frieze Art Fair 2010 is a carefully selected presentation of the most forward-thinking galleries from around the globe. The selected galleries will present work by over 1,000 artists and these will be presented alongside Frieze Art Fair’s curatorial programme Frieze Projects. 

2010 will see more galleries than ever at Frieze Art Fair, with over 170 exhibitors. Galleries new to the main section of the fair include: Bortolami, New York (USA); Xavier Hufkens, Brussels (Belgium); Michael Lett, Auckland (New Zealand). 

The successful introduction of Frame, dedicated to galleries under six years old showing solo artist presentations, sees its return in 2010. Notable presentations this year include: the first European showing of Brazilian sculptor Carlos Bevilacqua at Simon Preston Gallery, New York; artist duo Daniel Keller and Nik Kosmas (Aids-3d) at Gentili Apri, Berlin and Naeem Mohaiemen at Experimenter, Kolkata. The galleries exhibiting in Frame are selected on the basis of an artist’s solo presentation. Frame is one of the key places to see artists for the first time and on a significant platform. The Frame galleries’ selection has been advised by curators Daniel Baumann and Cecilia Alemani. Frame is supported by Cos for the first time this year.

The Outset/Frieze Art Fair Fund to benefit the Tate Collection continues in 2010, the eighth consecutive year of the collaboration. This partnership enables Tate to buy important works of art at Frieze Art Fair: 78 works by 51 significant international artists have been added to Tate’s collection since 2003.

The Frieze Art Fair Yearbook 2010-2011 will be available this month.

Frieze Projects 2010

Frieze Projects presents newly commissioned artworks by international artists. Offered as an opportunity to work in a unique context, the artists commissioned by Frieze Projects use Frieze Art Fair as a site to realise ambitious ideas in an exceptional environment. Frieze Projects is commissioned by Frieze Foundation and presented in association with Cartier. 

The artists commissioned to create these site-specific works for Frieze Art Fair 2010 are Ei Arakawa and Karl Holmqvist, Spartacus Chetwynd, Matthew Darbyshire, Shannon Ebner and Dexter Sinister, Gabriel Kuri, Shahryar Nashat, Nick Relph, Annika Ström and Jeffrey Vallance.

This year’s programme of commissioned projects includes elements of performativity – either directly, with performances taking place in and around the fair, or more obliquely, commanding a level of involvement from visitors. Ranging from the spectacular to the intimate, the emphasis is on a direct engagement that will rest upon a series of personal encounters.

The Cartier Award 2010 recipient is Simon Fujiwara. Fujiwara will present Frozen; an installation based on the fictive premise that an ancient lost city has been discovered beneath the site of the fair. Throughout the fair, visitors will encounter archaeological digs, displays of found artefacts and graphic panels describing a historic civilization that was once a hub of art and commerce. Simon Fujiwara studied Architecture at Cambridge University and Fine Art at Städelschule Hochschule für Bildende Künst in Frankfurt am Main. Selected shows and projects from 2010 include Manifesta 8, Murcia; 29th São Paulo Biennial; Bringing Up Knowledge, MUSAC, Leon; Huckleberry Finn, CCA Wattis Institute, San Francisco; 100 Years, Julia Stoschek Collection, Dusseldorf. 

The 2010 selection committee was:
Daniel Buchholz, Director, Galerie Daniel Buchholz
Sadie Coles, Director, Sadie Coles HQ
Marcia Fortes, Director, Galeria Fortes Vilaça
Cornelia Grassi, Director, greengrassi 
Maureen Paley, Director, Maureen Paley 
Toby Webster, Director, The Modern Institute/Toby Webster 
Curators Cecilia Alemani and Daniel Baumann were appointed as special advisers to Frame in 2010.

New Curator for Frieze Projects 2010 
London-based Sarah McCrory has previously worked in not-for-profit and commercial galleries. Most recently she ran South London’s Studio Voltaire together with fellow curator Joe Scotland and established its reputation as a leading cutting-edge exhibition space. McCrory will continue to work with the gallery as Curator at Large. McCrory has also worked as Curator at Swallow Street; the self-publishing fair Publish and Be Damned and was Director of Vilma Gold gallery for two years.

McCrory is known for her support and work with emerging, young and underrepresented artists. In the past she has worked with artists including Charles Atlas, Nairy Baghramian, Spartacus Chetwynd, Enrico David, Donald Urquhart and Cathy Wilkes.

In 2009 McCrory, with Curator Daniel Baumann, acted as an advisor to the Directors and Selection Committee of Frieze Art Fair on the fair’s new section Frame, which was inaugurated to give greater representation of galleries under six years old. Twenty-nine international galleries took part in 2009.

McCrory takes over the role of Curator, Frieze Projects from Neville Wakefield who was Curator from 2006–2009. Wakefield continues his portfolio career, including his position as Senior Curator for P.S.1 in New York. The inaugural Curator of Frieze Projects was Polly Staple who held the post from 2003–2006 and is now Director, Chisenhale Gallery, East London.

Frieze Film 2010

Frieze Film is a programme of artist films screened to coincide with Frieze Art Fair. This year, it is curated by Sarah McCrory and includes four commissioned films as well as a curated film programme that will be shown in a specially constructed cinema outside the entrance to the fair that will be free to the public. 

The artists commissioned to make new work for Frieze Film are: Jess Flood-Paddock, Linder, Elizabeth Price and Stephen Sutcliffe.

The commissioned films by British artists will be shown alongside specially selected programmes as well as existing films by this year’s Frieze Projects artists. 

Frieze Talks 2010

Ramin Bahrani, Susan Hiller, Amar Kanwar, Bridget Riley and Wolfgang Tillmans are all part of the international line-up of highly respected artists, filmmakers, curators and cultural commentators taking part in Frieze Talks 2010.

Frieze Talks is a daily programme of keynote lectures, panel debates and discussions that take place in the auditorium at Frieze Art Fair. It is presented by Frieze Foundation and programmed by the editors of frieze magazine, Jennifer Higgie, Jörg Heiser and Dan Fox.

Keynote lectures by artists Amar Kanwar and Wolfgang Tillmans will be accompanied by conversations between co-founder of legendary New York-based art collective Group Material, Julie Ault and Bart van der Heide; ‘Neo-Neo Realist’ filmmaker Ramin Bahrani and Bert Rebhandl; American London-based artist Susan Hiller and John Welchman; and artist Bridget Riley with Michael Bracewell.

Panel discussions led by Negar Azimi, Sam Thorne and Jan Verwoert will focus on some of the current debates surrounding contemporary art and theory. Featuring artists including Jeremy Deller, Thomas Demand and Paulina Olowska, topics will include: ‘Who Owns Images?’, a discussion on how changes in technology affect the ownership of images; ‘Reference vs Reverence’, questioning whether art that is caught in a web of historic references can be a counter-critical model; and ‘Exhibition Making as Activism: Whose Politics’, which will look at work that responds to complex social issues and political situation to consider whether art can be effective activism and vice versa.

For ‘What’s So Funny?’, four artists will present their responses to the use of humour in artistic practice. Participants will be Nathaniel Mellors, Aleksandra Mir, Roee Rosen and Olav Westphalen.

Also presented will be a panel discussion, The Medium is the Message, by artist Jeffrey Vallance. A Frieze Projects commission, the panel will feature five mediums each channeling the spirits of famous dead artists. The artists will be asked questions on the role of art in the afterworld and their opinions on the art market in the living world. The panel will be open to audience questions.

Jörg Heiser, Co-Editor of frieze magazine, commented: ‘Frieze Talks has developed into a gratifying opportunity to engage with some of the best minds in art and culture; we have had great responses both from participants and audiences to the previous installments. We are looking forward to continuing that dialogue over four days of lectures, performances and discussions.’

Frieze Music 2010

Frieze Music 2010 will present two specially curated nights of very different sounds, one of disco and a second of exquisite song from a singular voice.

Friday 15 October will see Hercules and Love Affair (plus special guests) perform at Debut, one of London’s most innovative new music spaces, situated under the arches of London Bridge Station. The Guardian has described New York-based band as ‘a deliciously groovesome blend of classic disco, early house and contemporary techno.’ Their self-titled debut received considerable critical and commercial acclaim, and was named by The New York Times as the breakthrough album of 2008.

This will be a rare chance to see Hercules and Love Affair play in the UK, performing an homage to the ‘90s house scene with a celebrated new line-up. Their second album, which was recorded in Vienna earlier this year, will be released in early 2011, and new material will be debuted at the Frieze Music performance.

Saturday 16 October Frieze Music moves to Shoreditch Church for a night of ethereal music from Baby Dee, a classically trained harpist and pianist. For this one-off candlelit concert, Dee will be performing with The Elysian Quartet, one of the UK’s most innovative young ensembles and the only British quartet of its generation focused exclusively on 20th-century contemporary and experimental music. Pitchfork.com called the Cleveland-based singer’s story ‘one of the most fascinating you’ll ever hear in indie rock’, having performed in a Coney Island sideshow, as a church organist and as an arranger for the first incarnation of Antony and the Johnsons.

Hercules and Love Affair and Baby Dee have both collaborated with Mercury Prize winner Antony Hegarty.

Frieze Music is curated by Sarah McCrory (curator of Frieze Projects) and Sam Thorne (Associate Editor of frieze magazine).


Frieze Education

Frieze Education, which is presented in association with Deutsche Bank, has grown to be of great importance to the young adults and children visiting the fair, serving to familiarise them with the best in contemporary art, design and culture. Building on last year’s successful partnership with the Royal College of Art, Frieze Education will run a scheduled programme of events for schools local to the fair and drop-in events for families. The programme of Frieze Education will be announced later.


Frieze Art Fair 2010 - Opening dates and hours:
Thursday 14 October, 11am - 7pm
Friday 15 October, 11am - 7pm
Saturday 16 October, 11am - 7pm
Sunday 17 October, 11am - 6pm


Frieze, 81 Rivington Street, London EC2A 3AY, UK

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