January 30, 2009

TNT sponsorship with World Press Photo

Category > Photography sponsorship


TNT has extended its corporate sponsor contract with World Press Photo for another three year period.

This was announced in Davos yesterday where Tim Hetherington, the winner of the World Press Photo of the Year 2007, gave a key note speech during the annual dinner in honour of the World Food Programme in front of sixty world and business leaders of which among others former Secretary-General of the United Nations Kofi Annan and Prime Minister Odinga of Kenya. In his speech Mr Hetherington stressed the important role photojournalism has in creating global awareness for situations in the world such as famine and global warming.

TNT has been a global corporate sponsor of World Press Photo since January 2003. As an international company with over 161,000 staff worldwide, TNT demonstrates its interest in the globe's major challenges and its efforts to help fight against world hunger, poverty, and global warming.

Peter Bakker, CEO of TNT, says: "TNT is a people's business and it cares about what goes on in the world. Sponsorship of World Press Photo is part of the company's social responsibility. TNT wants to make a difference, and making a difference begins with awareness. That is one of the main virtues of photo journalism."

Pieter Broertjes, chairman of World Press Photo, says: "We depend on support from the private sector as a non-profit organization. TNT chooses - by extending one of the main sponsor contracts of World Press Photo - not only to support the work of professional press photographers, but also to expand their commitment to social responsibility by highlighting the importance of the principle of freedom of the press. World Press Photo is proud to have TNT as a partner."

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