September 24, 2007

Eye-Fi choose Atheros ROCm Technology

Atheros Communications, Inc., a leading developer of advanced wireless solutions, today announced that its single-chip AR6001GL ROCm(TM) (Radio-on-a-Chip) mobile WLAN solution was chosen to provide 802.11g connectivity in the world’s first wireless memory card for digital cameras designed by Eye-Fi. The highly anticipated Eye-Fi Card is expected to debut this fall — in time for the holiday season. The wireless memory card for digital cameras will capitalize on Wi-Fi, making it effortless for users to upload, save, share and print photos, thereby removing virtually all obstacles to instant photo sharing. This game-changing device will revolutionize the way Wi-Fi is enabled in digital cameras.

Wi-Fi connectivity in digital cameras is becoming more important as people increasingly want to share photos with their friends and families,” said Jonathan Gruber, In-Stat analyst. “By integrating Wi-Fi with an SD memory card, Eye-Fi will accelerate the adoption of wireless capabilities in cameras by making it simple for users to share their photos automatically.”

The time-consuming chore of dealing with cables, cradles and card readers to transfer photos leaves many images lingering inside digital cameras. The Eye-Fi Card provides an effortless and ultra-convenient way for users to send photographs directly from digital cameras to home computers and online photo and social networking sites for instant sharing or printing. In addition to connecting to Wi-Fi networks, it also stores photos just like a conventional SD memory card.

Atheros’ single-chip AR6001GL 802.11g delivers industry-leading reliability, throughput and range, while satisfying the stringent mobile requirements of low-power consumption and small form factor. To deliver optimal power savings, the chip uses advanced techniques, including Automatic Power Save Delivery (APSD) and Atheros’ proprietary, low-power sleep mode, resulting in substantially extended battery life compared to competing WLAN solutions. Atheros’ AR6001GL passed Eye-Fi’s rigorous performance and power tests prior to its selection as the Wi-Fi solution for the memory card.

Atheros’ ROCm Wi-Fi solution allows us to offer the world’s first memory card that enables wireless connectivity in virtually any digital camera that uses SD media,” said Jef Holove, chief executive officer of Eye-Fi. “Now consumers can set their photos free automatically and experience a whole new way of sharing and enjoying memories.”

Eye-Fi and Atheros are bringing innovation to the digital camera market. Our ROCm Wi-Fi technology ensures the reliability and performance that users will demand when uploading photos to their PCs or Macs, and their favorite photo or social networking Web sites,” said Sam Endy, vice president and general manager of the mobile wireless business unit for Atheros. “We are pleased that Atheros has been selected as the provider of Wi-Fi connectivity in Eye-Fi’s consumer-friendly, wireless memory card.”

All members of the ROCm family offer full-speed, hardware-based security which is compliant with the WPA(TM), WPA2(TM) and 802.11i standards. The solutions also come with full driver support for Windows Mobile CE 6.0 and Linux-based designs.

About Atheros Communications, Inc. - Atheros Communications is a leading developer of semiconductor system solutions for wireless and other network communications products. Atheros combines its wireless and networking systems expertise with high-performance radio frequency (RF), mixed signal and digital semiconductor design skills to provide highly integrated chipsets that are manufactured on low-cost, standard complementary metal-oxide semiconductor (CMOS) processes. Atheros technology is used by a broad base of leading customers, including personal computer, networking equipment and consumer device manufacturers. For more information, please visit

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