January 8, 2007

Sakar get Creative with Crayola

Sakar International, Inc. announced today that it has been tapped to develop a line of kids’ electronic products for Crayola®. This news comes on the heels of recent licensing deals announced by the company including, DreamWorks Animation’s Shrek 3, For Dummies, Out of Order and The Spy Academy.
Sakar has been granted the rights for Digital Still and Video Cameras, Digital Photo Frames, Flashlights and Computer Accessories. The line of kids’ electronic products under the Crayola brand, aimed at Crayola’s core audience of children aged two to seven years old, will be highly interactive and colorful, combining learning with fun and value. For instance, the digital camera will come complete with proprietary software that includes games, editing techniques and fun crafts kids can create from their photos. Product is expected to be on-shelf at mass and specialty retailers beginning Spring 2007 and will debut to the trade at the 2007 International CES, Las Vegas Convention Center, Booth #14938, January 8 – 11.
Crayola, the #1 brand of children’s art products, has had an established licensing program for over twenty years creating products that moms and teachers trust in a variety of categories including apparel, accessories, bed and bath, publishing, stationery, toys, personal care, consumer electronics, giftware, collectibles and food. In 2005, Crayola was awarded the distinguished honor of ‘Best Corporate License’ by LIMA.
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