July 22, 1998

Polaroid PDC 640 Digital Camera

Polaroid PDC 640 Digital Camera

Building on the success of its PDC 300 digital camera, Polaroid Corporation today announced its newest consumer digital camera, the PDC 640 Digital Camera, offering consumers more features and better resolution for an affordable suggested retail price of $299. Leveraging its consumer and retail marketing expertise, Polaroid is leading the industry in driving digital photography to the mainstream, and is currently the leading digital camera company in the mass merchandising outlets.

“Based on the success the PhotoMAX digital imaging cameras, software and peripherals have had to date with consumers and our retailers, we will continue to focus our efforts on this growing consumer imaging market space,” said Steve Golden, senior marketing manager, Consumer Electronics New Product Team.  “Polaroid understands the consumer’s need for easy-to-use, affordable technology.  The PDC 640 offers our consumers a better value with a higher resolution digital camera and more features to meet the growing needs of the new ‘cyber-shutterbugs.’”

Polaroid’s PhotoMAX PDC 640 provides point and shoot simplicity and offers high quality digital images with 640 x 480 resolution.  The PDC 640 features both an optical viewfinder and a LCD monitor that allows users to record, playback or delete images.  The camera has storage capacity of up to 64 images (24 in VGA resolution), and includes traditional camera features such as a built-in flash and self-timer.

The PDC 640 is bundled with Polaroid’s PhotoMAX Image Maker Software, the fun easy-to-use, creative imaging software package featured in Polaroid’s new consumer digital product line.  PhotoMAX takes the difficulty out of digital imaging with a new, easy-to-use, program for capturing, editing and utilizing digital images on PCs.  PhotoMAX Image Maker Software combines six digital imaging applications in one easy-to-use format, offering consumers all the techniques needed to manipulate and experiment with images.

The new PDC 640 Digital Camera Creative Kit has everything contemporary “cyber-shutterbugs” need to take pictures and download them to the computer.  The Creative Kit includes the PDC 640 Digital Camera, the PhotoMAX Image Maker Software CD, batteries, PC and TV Cables, an AC adapter, a wrist strap, Quick Start Guide and online tutorials.

PhotoMAX PDC 640 is the latest addition to the new line of Polaroid consumer digital imaging products that already includes the Polaroid PhotoMAX PDC 300 Digital Camera Creative Kit, the first truly consumer-friendly digital camera and software package.

Suggested retail price for the complete PhotoMAX  PDC 640 Digital Camera Creative Kit is $299. The PDC 640 Digital Camera Creative Kit and the stand-alone software are available at major retailers, traditional photographic stores and computer and electronic stores nationwide.

To use the PDC 640 Digital Camera a Pentium class personal computer, CD-ROM drive, 12 MB of RAM, 60 MB of hard disk space, a color monitor and sound card are recommended. 

POLAROID CORPORATION
www.polaroid.com