Now in its sixth year, the global awards program recognizes innovative applications of Adobe software for creating engaging experiences. Adobe received more than 700 entries from 30 countries in six categories. Finalists in each category also competed for a People’s Choice Award selected by visitors to the MAX Awards Finalist Gallery Web site.
-- The 2008 People’s Choice Award winner was Scrapblog Builder by Scrapblog.com.
-- In the Advertising and Branding category the winner was Coca-Cola Happiness Factory - Now Hiring by AKQA; the finalists were Lucas Arts Fracture Game Web site by 2Advanced Studios, and Sherwin–Williams Color Visualizer by Resource Interactive.
-- In the Enterprise category the winner was NASDAQ Market Replay by NASDAQ QMX; the finalists were IQ Web Review for Allgaier Automotive GmbH by IPEQ AG, and SARS e@syFile suite of applications for the South African Revenue Service developed by Interfile.
-- In the Mobility and Devices category the winner was Succubus Vertigo by The Design Assembly GmbH; the finalists were Hello UI by LG Electronics, and Mobigamz by Mobitween.
-- In the Public Sector category the winner was One Touch for Southwark Council in London by Vangent Limited; the finalists were WordWorld for PBS Kids by Bean Creative, and NASA: 50 Years by NASA.
-- In the Rich Internet Applications category the winner was Scrapblog Builder by Scrapblog.com; the finalists were EarthBrowser by Lunar Software, and wiTech Diagnostic Application for Chrysler LLC by New Toronto Group.
-- In the Video category the winner was Iron Man HUD (Heads Up Display) design and implementation by The Orphanage; the finalists were Xbox Halo3.com/Believe by AQKA, My Morning Jacket by Hornet Inc., Mixtape Club, and RadioHead 'House of Cards’ by The Syndicate.
Winners and finalists for the 2008 MAX Awards were selected by Adobe executives and renowned industry judges. Selection criteria included innovation, achievement, application of technology, brand building, and overall design. The winner of the People’s Choice Award was selected by more than 2,400 Gallery Web site visitors between November 3 and November 18.