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November 13, 2007

Phase One - Mamiya - Strategic Alliance

Phase One and Mamiya forms strategic alliance to develop innovative, open platform-based medium format digital camera systems and solutions for professional photographers The alliance builds on both Mamiya and Phase One’s medium format technology expertise and deep understanding of the uncompromising demands of the modern professional photography market. The agreement includes technology-sharing and intellectual property assets as well as sales and marketing co-operation. The first new camera system will be introduced in the first quarter of 2008. “Phase One and Mamiya together are committed to equipping photographers with what they need to surpass even their most passionate visions and enjoy the process,” said Henrik Hakonsson, CEO of Phase One. “Phase One is committed to open modular systems thus supporting photographers’ full freedom of choice.” “With this alliance, Mamiya and Phase One together are ushering in a new chapter for photographers,” said Tsuyoshi Tsutsumi, CEO of Mamiya Digital Imaging. “As a team, we have access to all the software and hardware competences which are needed to further develop unique digital camera solutions in the coming years, including new feature combinations not in the market today.

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