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January 24, 2007

Sakar EZ Grip Kids Digital Camera

Sakar International announced today the introduction of the Crayola ‘EZ Grip Digital Camera. This news comes on the heels of the recent announcement of Crayola granting Sakar the rights for Digital Still and Video Cameras, Digital Photo Frames, Flashlights and Computer Accessories. The line of kids’ electronic products under the Crayola brand, aimed at Crayola’s core audience of children aged two to seven years old, will be highly interactive and colorful, combining learning with fun and value.
The EZ Grip Camera will be available at stores beginning in Spring 2007 for an estimated MRP of $49.99. The camera features EZ grips for small hands and comes equipped with proprietary software that includes a ‘write a story’ template, printable frames, the ability to create finger puppets out of images, games, and even a function which allows the user to create line art from images to print out and color.
Crayola, the #1 brand of children’s art products, has had an established licensing program for over twenty years creating products that moms and teachers trust in a variety of categories including apparel, accessories, bed and bath, publishing, stationery, toys, personal care, consumer electronics, giftware, collectibles and food. In 2005, Crayola was awarded the distinguished honor of ‘Best Corporate License’ by LIMA.
"Kids' electronics is a growing category for Crayola, and we're happy to partner with Sakar to strengthen our presence in this aisle," said Kim Charles, Associate Licensing Manager. "We feel there's a tremendous potential for the brand far beyond art and stationery, and we're excited tap into Sakar's expertise to help take us there."
We are extremely proud to be launching a children’s digital camera with Crayola – the pre-eminent children’s art brand in the United States.” Said Liza Abrams, Director of Licensing for Sakar International. “The Crayola brand carries with it the ‘golden seal’ of approval by parents and children alike. The name itself is synonymous with creativity and that is exactly what our camera will be – a fully interactive and creative digital experience for children.”
Image (c) Sakar International Inc. - All rights reserved - www.sakar.com

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