Agfa Graphics announced today that its “New Experience” exhibit at Graph Expo 2006, highlighted by a series of informative and practical demonstrations, consultation sessions and other exclusive in-booth events, was very popular with show attendees who preferred Agfa’s alternative approach to trade shows. By focusing the efforts on learning opportunities, visitors to Agfa’s booth were able to benefit from informational seminars, executive briefings and user panels tailored to their specific needs.
The events, which featured Agfa customers and technology experts, focused on a variety of topics such as Demystifying JDF and Workflow Tips & Tricks, Workflow Automation and Collaboration. Winthrop Graphic Solutions of Boston, MA, made a presentation to attendees of the “:Delano Customer Panel.” For almost a year, Winthrop has been using :Delano, Agfa’s web-based production management solution, after purchasing the system at Print in 2005.
“Using :Delano we can solidify our relationship with our customers, bringing new levels of automation in the workflow, both for us and them. It’s what differentiates us in a very competitive marketplace,” said John Orrall, principal, Winthrop Graphic Solutions. “Agfa's concept for the sessions at Graph Expo matches Agfa's business model. Agfa understands their customers and their issues and works very closely with them in order to help them be successful," said Kevin Kervick, owner, Bassette Company, a commercial printer based in Springfield, MA.
“We were able to optimize the time that new and potential customers spent at our booth while they gained insight on how to efficiently put their investments in Agfa products and technologies to work. With the sessions, we were also able to offer advice about the various ways they could advance their businesses,” said Agfa’s Susan Wittner, director of marketing, North America. “Our in-house experts and consultants made suggestions and solutions to help customers achieve short- and long-term goals and informed them about the various tools that could help them improve their entire Graphic Enterprise.”
The booth featured 30-minute demonstrations shown at computer stations throughout the booth covering business-oriented topics such as MIS connectivity and integrated proofing. In addition, there were special areas set up for Expert Services consultations, thermal, violet and chemistry-free technology demonstrations, and :ApogeeX/:Delano demonstrations. There were also demonstrations of Agfa’s patented ThermoFuse™ technology and CtP experts on hand answering questions, and inkjet technology experts reviewing Agfa’s various options including :Anapurna UV printers and :Dotrix digital presses.
Agfa Graphics - Press release - 17.11.2006