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February 28, 1996

Live Picture-Silicon Graphics Partnership

Live Picture and Silicon Graphics Expand Collaborative Development and Marketing Programs - Aggressive Development and Marketing Planned for Live Picture Network


Live Picture announces plans to broaden its development and marketing programs with Silicon Graphics, Inc. The companies have collaborated to develop and market Live Picture Network, a networked client/server solution designed to speed image editing and image-based document creation, review and production within and between organizations. Targeting the publishing industry as a key market, SiliconPRESS, the organization within Silicon Graphics established to further its solutions in this industry, will work with Live Picture to market Live Picture Network.

"The Silicon Graphics CHALLENGE and Indy servers offer superior performance, flexibility and reliability, and are an integral element of the Live Picture Network solution for networked imaging," said John Sculley, acting CEO at Live Picture, Inc. "We chose to work closely with Silicon Graphics because of its shared commitment to the publishing industry and creative professionals."

SiliconPRESS' marketing efforts include a 22-city cross country tour to demonstrate numerous networked imaging solutions, and is largely focused on the Live Picture Network solution. Both Live Picture, Inc. and Silicon Graphics' sales channels will actively market and sell Live Picture Network.

"With the adoption of a complete digital workflow, the server becomes the critical element to manage information in a publishing organization," said Tom Furlong, vice president and general manager for Silicon Graphics Digital Media Systems Division. "By combining the remote imaging technology of Live Picture Network with Indy graphics servers and CHALLENGE network servers, our customers should realize tremendous creative freedom and production efficiencies between their creative staffs and their color trade shop facilities."

The companies also worked closely on a Live Picture Network pilot project at the headquarters of J. Walter Thompson, a leading advertising agency in New York. In addition, Live Picture, Silicon Graphics, Apple, Kodak, and Sprint will conduct a joint exhibit showing workflow solutions at the American Association of Advertising Agencies, to be held April 25-26 in Indian Wells, CA.

Live Picture Network provides a solution for centralized image processing, image/document database management, and an integrated collaborative workflow between creative, production, and pre-press professionals. Live Picture's resolution-independent, real time display capabilities, combined with Silicon Graphics' desktop workstations and network servers, provide unparalleled support for distributed image review, editing and approval, while minimizing bandwidth consumption.